ROI

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Immeasurable factors fuel measurable results

While some outcomes in life are clearly visible (savings account balance, weight, appearance, sales figures, etc.), many are not.  Sometimes to a fault, we place an exorbitant amount of attention on measurable metrics assuming what is most important can be measured. But in our dogged pursuit of what is quantifiable we often neglect what is…

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More effort does not equal more reward

Many people operate from an unwritten rule stating that a gargantuan, time-consuming task is a reliable indicator of both importance and future reward.   But this logic could not be more flawed – and it’s a very costly misconception. Spending a year on a painting does not guarantee it will be worth more than another completed…

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