opportunity cost

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Starting is cheap. Inaction is expensive.

Too often I hear people complain about the roadblocks of taking action. For most, these challenges are the greatest barriers to getting started. They say that the cost of initiation is expensive. “It takes a lot of money,” they say. “As well as time, and energy, and countless other resources.”

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Start small if starting big means waiting

But… What if I have access to more resources tomorrow? What if I have better information tomorrow? What if a bigger opportunity comes tomorrow? Stop it. Opportunity cost is not the problem. Opportunity cost is completely irrelevant if you’re busy waiting idle. Big things don’t happen overnight so don’t wait for ‘this fateful night’ to…

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Time is free, yet absolutely priceless

Assume, at the end of today, you had to invoice yourself for the tasks and activities you completed. What’s the grand total? The hourly rate? Most people struggle to answer these questions because the majority has no idea what their time is worth – they allow others  to decide for them.   Of course, this only…

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