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The obvious harbors opportunity

What is ‘obvious’ to one person may not be to another – but we often assume it is. This leads to a lot of unexploited opportunity. What a shame. For example, we often assume: What is is obvious to us is obvious to everybody What is obvious gets the most attention What is obvious has…

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Distance changes circumstance

Solving problems is all about getting closer to the issue, right? Not necessarily. We often assume that those most familiar and most knowledgeable about a problem are the best people to solve it. Ironically, however, many insights do not result from increased research or more time spent analyzing. Sometimes it takes an outsider with a…

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