ideation

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The Maverick’s brain

We all know what a brain looks like. It’s an odd, wrinkly, lumpy collection of greyish-pink matter. For most people, this organ best serves as an auto-pilot device, helping them perform every-day functions.

To a Maverick, however, the brain is much more than that.

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People aren’t scalable. But ideas are.

It’s a natural goal to want to maximize resources. But sometimes pursuing “more” causes businesses and leaders to push ahead in the wrong places in the wrong ways. As much as we’d like to think people can continue to increase hours and maintain quality of output, it simply doesn’t work. As long as humans remain human there will be a point of diminishing returns.

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