Repeating behaviors, routines, assumptions, and processes is attractive because, well, it’s easy. But pressing the “repeat” each day is short-sighted. Eventually, our results taper off to a plateau (or decline), we overlook opportunities that can improve our life, and our creative muscles dystrophy.
Contrary to popular belief, ambitious individuals trying to make a name for themselves don’t suffer from a lack of resources. They suffer mainly from obscurity. And by definition, obscurity always increases at the norm. Why? Because “common” literally means widespread – it’s the peak of the bell curve; the home of the majority.
Ah, the bell curve. There are few better mathematical representations of mediocrity. The most obvious message? The majority performs at roughly the same level.
Thus, the norm is the majority. So if you truly want extraordinary results you need to free yourself from ‘the norm.’
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