Innovation is very rarely a smooth and predictable process. In fact, if it is, innovation is likely not taking place at the full pace possible.
No matter the industry or the goal, when it comes to discussing strategy most leaders and business owners intent to seek and/or create calm seas. I often hear people say many iterations of how they are, “waiting for the dust to settle.” Why? So you can linger around for everyone else to do the same and then move with the herd? That’s not how great ideas and outcomes are birthed.