Starting is cheap. Inaction is expensive.

Too often I hear people complain about the roadblocks of taking action. For most, these challenges are the greatest barriers to getting started. They say that the cost of initiation is expensive. “It takes a lot of money,” they say. “As well as time, and energy, and countless other resources.

This is a classic case of ‘inverse opportunity cost‘ — overemphasizing the cost of the short term in lieu of the longer term and bigger picture.

My response is always the same: “Is that money, time, and effort worth defending more than a lifetime of regret?” The most expensive loss of all is lost time — time spent waiting and wishing (Tweet this quote).

It’s time to get started.

Be a Maverick,


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