Contrary to popular belief, ambitious individuals trying to make a name for themselves don’t suffer from a lack of resources. They suffer mainly from obscurity. And by definition, obscurity always increases at the norm. Why? Because “common” literally means widespread – it’s the peak of the bell curve; the home of the majority.
When categorized within the majority it’s near impossible to stand out from the crowd (Tweet this quote). But instead of begging for larger marketing budgets to compete within the noise of today’s marketplace, Mavericks change the frequency by experimenting with ways to break patterns of familiarity. They don’t aim to deliver what people anticipate; they deliver something that initiates and changes the conversations within their community.
In a world of mass production, creativity offers the only escape from convention (Tweet this quote).
Be a Maverick,
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