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Make every “bit” count

Nothing on this blog is tangible. It’s all, essentially, ideas bound in binary code – or intangible and digital “bits” of information.  This is quite remarkable considering our past reliance on atoms (tangible) to transfer and share data (paper, newspaper, books, magazines, etc.).

In the information age, it’s important to recognize the value of a “bit.” Chairman Emeritus at MIT, Nicholas Negroponte, shares a personal example in his book, Being Digital:

“I recently visited the headquarters of one of America’s top five integrated circuit manufacturers. I was asked to sign in, and in the process, was asked whether or not I had a laptop computer with me. Of course I did. The receptionist asked […] for its value. ‘Roughly, between one and two million dollars,’ I said. ‘Oh, that cannot be sir,’ she replied. ‘What do you mean? Let me see it.’ I showed her my old PowerBook and she estimated its value at $2,000… The point is, that while the atoms were not worth that much, the bits were almost priceless.”

If your work or your ideas end up in digital form, you too, are in the business of “bits.”  According to Eric Schmidt, CEO of Google, every two days we create as much information as we did from the dawn of civilization up until  2003. That is roughly five exabytes of data. It’s almost unfathomable.

To stand out and create impact you must make every “bit” count. If “bits” are essentially ideas in digital form, take the time, effort, and pride to introduce something valuable to the information highway. This way, everyone benefits.

Be a Maverick,

– Kent

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